Case Study
Westside Laser & Light
Medical Aesthetics Clinic · Calgary
A focused system that aligns creative, paid media, and follow-up so every inquiry moves toward a booked consult.
About the client
Westside Laser & Light is a Calgary-based medical aesthetics clinic offering advanced treatments including Emsella, body contouring, and skin rejuvenation services. With high-value treatments and limited appointment availability, consistent lead quality and reliable booking were critical to growth.
The challenge
The clinic did not need more visibility for its own sake. It needed consults scheduled, with a clear path from interest to a confirmed booking.
Leads were coming in, but follow-up and consistency made results uneven. Staff could not reliably respond fast enough to keep momentum, which meant potential clients cooled before they were confirmed.
There was no clear system connecting ads to booked appointments, and operational simplicity was just as important as conversion.
Our approach
We began by understanding how Westside Laser & Light actually operates — how consults are booked, what defines a qualified client, and where leads were being lost.
Rather than adding tools or complexity, we focused on simplifying the path from click to consult by aligning paid media, creative, CRM infrastructure, and human follow-up into one clear system.
The system we built
End-to-end ownership, from creative to confirmed bookings.
Each part of the system was built to remove friction and leave the clinic with booked clients, not tasks.
Creative Production
Streamline Systems personally filmed and contracted all ad creative — handling everything from concept to execution so the clinic didn’t need to manage production internally.
Paid Media Campaigns
Facebook and Instagram campaigns built to attract high-intent local prospects and optimized continuously based on lead quality and booking outcomes.
CRM & Booking Integration
A structured CRM setup that routed leads directly into the clinic’s booking flow.
Human Follow-Up
Every lead received personal phone follow-up, ensuring speed, accountability, and higher show rates.
The outcome (last 2 months)
A steady flow of consults without added internal strain.
200K+
Impressions across Facebook and Instagram
60
Clients booked directly into the clinic’s schedule
Consistent
A repeatable flow of consults
Zero
Additional burden placed on internal staff
Why it worked
The results came from alignment — creative, paid media, systems, and human follow-up working together as one clear marketing system.
This is what happens when marketing is treated as a system, not a set of tactics.